Blog
Notes on revenue-first marketing.
What we're learning from the data — and from building Revtrail in the open.
Revenue per visitor, explained
Why one metric beats a dashboard of vanity numbers for deciding spend.
Cookieless attribution, honestly
What daily-rotating hashes can and can't tell you — and why that's enough.
Building on Pylon + Tinybird
The two-datastore architecture behind sub-second dashboards over billions of events.
Blog