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Goals
From landing page to paying customer, step by step.
Define the events that matter — signups, trials, purchases — and see exactly where each channel's visitors convert or drop off.
revtrail.dev/sites/yoursite/goals
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Goal funnels
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What you get
Goals & funnels, end to end.
Custom events
revtrail('signup') is all it takes to define a new goal from your code.
Conversion by source
Every goal broken down by the channel that delivered the converting visitor.
Funnel steps
Chain goals into funnels and find the exact step where journeys stall.
Cross-platform goals
Web and mobile fire the same event names, so one goal counts both.
Revenue on goals
Payment events carry real amounts, so funnels end in dollars, not counts.
API events
Fire goals server-side with the API when the conversion happens in your backend.
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