Attribution
Every payment, credited to the channel that earned it.
Revtrail stitches first visit → signup → payment into one journey, so channels are ranked by the revenue they produce — not the traffic they send.
Revenue by source
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What you get
Revenue attribution, end to end.
First-touch journeys
The channel that first brought a visitor gets the credit when they eventually pay.
Payment events
One call with an amount — from the browser or your payment webhook — and the dollars land.
Revenue per visitor
The one metric that tells you what a visitor from each channel is actually worth.
UTM aware
Campaign, source, and medium are captured automatically from every landing URL.
Customer LTV
Repeat payments accumulate on the journey, so channels are ranked by lifetime value.
Goal funnels
Define signup and trial goals and see conversion per source at every step.
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